Custom software for small businesses · Boise
The developer your business
never had to hire.
I turn your sticky notes, group texts and spreadsheets into one tool built for your business, then run it and keep building it as you grow.
Rocky Fox · Boise · I write the code, and I run it.
- The way out
- In writing, before you sign.
- Proof
- RouteAnchor, live
Did anyone print the Friday flyers?
You, probably:
Which email has the final proof?
Before:Texts, emails, voicemails, a clipboard. Which Dave ordered flyers?
Day one:Every order on one list. Dave’s flyers are printing.
Later:Year two: regulars reprint their usual order themselves.
Off-the-shelf software makes your business fit the tool.I build the tool to fit your business.
Not a print shop? Find yours.
- Lawn crew
- Music school
- Dog groomer
- Cake shop
- Cabinet shop
- Rental company
- Coffee roaster
- Garden center
- Flooring store
- Auto shop
Every business here is made up.
See all 11How it works
Built, run, and kept growing.
Build it
Your worst headache first. I move your data in.
Run it
Hosting, monitoring, backups, security updates, small changes and a monthly note.
Keep building
When you want more, I keep building.
The way out
Spelled out in your written plan, before you sign.
A letter from Rocky
I’m Rocky. I have 8+ years building production software, including systems for robotics and medical devices, where failure isn’t an option.
Now I build for small businesses, from Boise, and I run my own product, RouteAnchor. It’s just me. You talk to the person who writes the code, and you text the person who runs it.
I build it, then I stay on to run it, because software isn’t finished on launch day.
Your business changes, so your tool should too. The way out is in writing before you sign. Stay because it keeps getting better, not because you’re stuck.
Rocky
RouteAnchor · live
Don’t take my word for it. Plan a day.
It’s my own route planner for sales reps. Hit optimize, and it really re-plans the day.
Load the map, then tap to add a stop.
Stops · 8
- Nampa
- Boise NE
- Kuna
- Eagle
- Caldwell
- Downtown Boise
- Star
- Boise Bench
As entered
172mi
Saved
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What it costs, in writing.
Before you sign, your written plan covers:
- What I’d build first
- Your price
- Who owns what
- How you’d leave
Your price comes in writing before you sign.
How pricing worksFair questions.
Can’t I just build this myself with AI?
You might get a first version working; I use the same tools. Building is the easy half now. The other half is running it: sign-ins, backups, updates, fixing what breaks. That’s the half I do. Started one already? Bring it.
Who owns what?
Who holds the code, the hosting, your domain and your data is spelled out. It’s in your written plan before you sign.
What if I want out?
You’ll know the way out before you’re in: how you’d leave, and what you’d take with you. It’s in your written plan before you sign.
What if you raise your price?
How my price can change, and how much notice you’d get, is spelled out. It’s in your written plan before you sign.
What if you get sick, or disappear?
What happens to your tool and your code if I can’t work is spelled out. It’s in your written plan before you sign.
Your move
Tell me what’s on your sticky notes.
What happens next
A free call, about 30 minutes. If an app you can buy already fits, I’ll name it.
A written plan: what I’d build first and your price, before you sign. How pricing works
Nothing starts until you say yes.